Effective change communication in SAP projects balances reach and clarity. Option A is correct because a mix of channels (e.g., emails, workshops, videos) ensures broad coverage and suits different preferences. Option D is correct as a compelling change story articulates the “why” and “what” of the project, fostering buy-in. Option B is incorrect—while overcommunication can overwhelm, the advice to “not overcommunicate” lacks specificity and isn’t a proactive strategy. Option C is also incorrect; over-reliance on digital channels may exclude non-digital users and isn’t universally effective.
Extract from SAP OCM Concepts: SAP OCM emphasizes a varied communication approach and a strong narrative to drive engagement (SAP OCM Framework).
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