What are the benefits of different communication channels for the change communication in an SAP cloud project?
A.
Using already existing channels reduces costs and effort, and establishing new channels helps to draw attention to the communicated content.
B.
Using already existing channels allows to communicate generic information, and establishing new channels helps to convey messages to younger users.
C.
Using already existing channels helps to point out what remains stable, and establishing new channels contributes to preventing an information overload.
D.
Using already existing channels allows a fast internalization of conveyed messages, and establishing new channels reduces the alignment effort with the project lead.
Effective communication in SAP OCM leverages a mix of channels. Option A is correct because existing channels (e.g., company intranet) save resources, while new channels (e.g., project-specific newsletters) highlight critical updates, grabbing attention. Option B is incorrect—channel choice isn’t age-specific, and “generic information” isn’t a key benefit. Option C is flawed; existing channels don’t inherently signal stability, and new channels don’t prevent overload. Option D is incorrect—internalization speed and alignment effort aren’t primary benefits tied to channel type.SAP OCM advocates balancing efficiency and impact, making A the best fit.
“Utilize existing channels to minimize effort and cost, and introduce new channels to emphasize key messages and enhance visibility” (SAP OCM Framework, Communication Dimension).
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