In SAP Customer Data Platform, what are the two main options for passing the purpose of processing incoming customer data, and how are they fundamentally different?
Note: There are 2 correct answers to this question.
A.
Manual: The processing purpose is manually added to the customer profile by an administrator.
B.
Static: The processing purpose is an implicit and predefined legal reason and is inferred from the event type whenever ingested.
C.
Predictive: The processing purpose is guessed, based on historical data patterns and inferred from past events.
D.
Dynamic: The processing purpose is part of the incoming event's data model sent from the source application and mapped to the data privacy processing purpose section.
Understanding Processing Purposes in SAP Customer Data Platform (CDP):The processing purpose in SAP CDP is critical for defining the legal basis for handling incoming customer data. It ensures compliance with data privacy regulations such as GDPR.
Static Processing Purpose:
The processing purpose is predefined and inferred directly from the event type whenever data is ingested.
It operates based on implicit logic and aligns with predefined legal reasons.
Example: A purchase event automatically implies a "contractual obligation" as the processing purpose.
Dynamic Processing Purpose:
The processing purpose is explicitly included as part of the incoming event's data model.
This is sent from the source application and is mapped to the SAP CDP's data privacy processing purpose section.
Example: A marketing event may carry the purpose "legitimate interest," provided dynamically by the source application.
Why Predictive and Manual Are Not Correct:
Predictive processing (C) is not a supported feature in SAP CDP. It relies on statistical models, which is not aligned with regulatory requirements.
Manual addition of purposes (A) is not practical in large-scale or real-time systems and contradicts the requirements for automated data flows.
References:
SAP Help Portal Documentation on SAP CDP:SAP Help Portal
SAP OpenSAP Courses related to GDPR and data processing.
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit