Enhancing Business Context in SAP Marketing Cloud:SAP Marketing Cloud supports in-app extensibility for customizing standard business contexts.

Key Features for Enhancements:

Custom Logic (A):SAP allows adding custom logic using the in-app extensibility tools to enhance standard functionality.

Custom Fields (D):Users can add custom fields to standard objects for capturing additional business-specific data.

Why Other Options Are Incorrect:

Appending Structures (B):Not supported through in-app tools; requires backend access.

Creating New UI (C):In-app extensibility doesn’t include developing new SAP Fiori apps.

References:

SAP Help Documentation: Extensibility in SAP Marketing Cloud.