In the SAP Customer Data Platform, you can create various types of indicators to measure and understand different aspects of customer data and behavior. The types of indicators that can be created are:
Calculated Indicators: These are metrics derived from calculations based on customer data.
Predictive Indicators: These models, also known as predictive indicators, are designed to make predictions based on data patterns and are used for forecasting customer behavior such as churn probabilities or customer lifetime value1.
Activity Indicators: These indicators are created to calculate metrics and gauge the performance of various business areas based on customer activities2.
Segmented and Profile indicators are not listed as types of indicators that can be created in the SAP Customer Data Platform according to the provided resources.
References = The information regarding the types of indicators is supported by the SAP Help Portal and SAP Learning resources, which detail the management of predictive models and the creation of activity indicators within the SAP Customer Data Platform12.
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