For a customer to be included in an audience within the SAP Customer Data Platform, it is essential that they have an active processing purpose, such as “Marketing consent”. This processing purpose is a prerequisite for adding customers as audience members, ensuring that data governance and customer consent are respected.
References = The information is derived from the SAP Help Portal documentation on Audiences, which emphasizes the importance of having an active processing purpose for customers to be part of an audience1.
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