The SAP Customer Data Platform is designed to provide a unified view of customer contacts, accounts, and relationships to unlock enriched, real-time insights. It is most applicable for understanding the ways clients interact with brands (B) and discovering how customers are using products and services (D). This platform enables businesses to capture every aspect of customer behaviors and experiences across channels, providing actionable data to downstream systems in real-time to power sales and marketing operations.
References = The information aligns with the insights shared in the SAP Community article on SAP Customer Data Platform for B2B Use Cases1 and the SAP Learning journey on exploring SAP Customer Data Platform essentials2.
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