Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
Option D:Incorrect. STO doesn’t allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO’s activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/ ).
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