A sales representative wants to gain access to new buyers byleveraging people who are loyal to them, likely to recommend their solution, and well respected in their organization.
Which type of customer does the sales rep want to target?
A champion is a type of customer who is loyal to the sales rep, likely to recommend their solution, and well respected in their organization. A champion can help the sales rep gain access to new buyers by influencing their decision-making process, providing referrals and testimonials,and advocating for the solution within their organization.References:https://www.salesforce.com/resources/articles/sales-champion/#sales-champion-definition
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