To reference subscriber, system, and sendable Data Extension attributes for content personalization using SSJS, the correct syntax is . This tag allows you to dynamically insert the value of an attribute into the email content.
Tag: This tag is used to insert the value of an attribute from a Data Extension or subscriber attribute into the content. The name attribute of the tag specifies which attribute's value should be used.
%%[ var @firstName set @firstName = AttributeValue("FirstName") ]%% Hello, !
Salesforce SSJS Guide
This syntax ensures that the correct personalization attributes are pulled into the email, enabling dynamic and personalized content based on subscriber data.
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