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Salesforce Certified Marketing Cloud Next Consultant MC-Con-201 Question # 24 Topic 3 Discussion

Salesforce Certified Marketing Cloud Next Consultant MC-Con-201 Question # 24 Topic 3 Discussion

MC-Con-201 Exam Topic 3 Question 24 Discussion:
Question #: 24
Topic #: 3

A Marketing Cloud Next Consultant is configuring an Audience Flow for a personalized email campaign. The campaign must target a specific group of existing Contacts, without using a Data 360 segment. The email must include each recipient's first name and account name.

What should the consultant recommend?


A.

Upload a CSV file to marketing objects and reference the records using AMPscript in the email for personalization.


B.

Use the Data Graph as the entry source of the Audience Flow, and leverage merge fields to personalize the email.


C.

Create an Actionable List populated from a Contact list view or CSV import, and use Content Variables for email personalization.


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