[: Salesforce Interaction Studio Segment Use Cases Documentation., Segments in Marketing Cloud Personalization are powerful tools for grouping users based on shared characteristics or behaviors. Here's why options B and D are valid use cases:, B. Identifying users who have purchased a certain value in a specified time period: This is a classic example of using segments for customer segmentation and analysis. By creating a segment based on purchase history, you can identify high-value customers, track their spending patterns, and tailor marketing efforts accordingly. This enables targeted promotions, loyalty programs, and personalized recommendations., D. Identifying users who abandoned a shopping cart today: This is a common use case for segments in behavioral targeting. By identifying users who abandoned their carts, you can trigger personalized emails or on-site messages to re-engage them and encourage them to complete their purchase. This can significantly improve conversion rates and reduce cart abandonment., , , ]