Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:
B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.
C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to subscriber fatigue and potential unsubscribes.
These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.
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