As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
A.
Use a web-safe font for text that closely matches the brand's custom font.
B.
Build an email as one image, with all text saved in the brand font.
C.
Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D.
Build an email using multiple images, with all text saved in the brand font.
When incorporating custom brand fonts into emails for Northern Trail Outfitters:
Web-safe Fonts: It's recommended to use web-safe fonts in emails to ensure consistent rendering across different email clients. Custom fonts are often not supported by many email clients, which can lead to inconsistent branding and user experience.
Font Selection: Choose a web-safe font that closely resembles the custom brand font to maintain the brand's visual identity while ensuring the email content is accessible and readable across all platforms.
[Reference: Salesforce Marketing Cloud Email Design Best Practices, ]
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