To assign users to specific business units in Salesforce Marketing Cloud, an admin can manage this directly through the user configuration settings:
Search for the individual user: Navigate to the Users section in Setup.
Select their name and click Edit Business Units: This action allows the admin to manage the business units that the user has access to, enabling or disabling access as required for the new or existing business units.
[Reference: Salesforce Marketing Cloud User Management, , ]
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