Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Marketing-Cloud-Account-Engagement-Consultant Question # 8 Topic 1 Discussion

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Marketing-Cloud-Account-Engagement-Consultant Question # 8 Topic 1 Discussion

Marketing-Cloud-Account-Engagement-Consultant Exam Topic 1 Question 8 Discussion:
Question #: 8
Topic #: 1

A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.

How should this workflow be automated?


A.

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email


B.

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails


C.

Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program


D.

Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership


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