Consumer Goods can be customized declaratively through Lightning App Builder and Flow, while Lightning Web Components provide the component-level extensibility required for specialized user experiences.

Lightning App Builder allows administrators to configure Salesforce record pages by placing and configuring standard components without rebuilding the underlying application. This supports customer-specific page composition while remaining within the Salesforce Platform configuration model.

Where more specialized behavior is required, Lightning Web Components provide an extensibility layer. Salesforce supports custom LWCs that interact with standard components and extend or modify business functionality. For example, Salesforce ' s Consumer Goods extensibility documentation describes using custom LWCs alongside standard components so custom interactions and data changes can be reflected in the standard experience.

For process-oriented customization, administrators can create Flows and associate them directly with an Action Plan Template. Salesforce states that flows can implement activities specific to a business that are not covered by standard Consumer Goods task types. Once associated with the template, those flows become available to field representatives during store visits.

The Consumer Goods mobile platform also supports LWC-based mobile extensions through its integration framework, keeping customization aligned with Salesforce Platform technologies rather than requiring Apache Cordova development.

Study Guide Topics:Platform - > Mobile Customization - > Lightning App Builder - > Lightning Web Components - > Flow - > Action Plan Templates

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