Creating a positive vision for change in a rehabilitation program requires leadership that inspires and aligns stakeholders. The CPRP Exam Blueprint (Domain VI: Systems Competencies) emphasizes that program directors should first articulate their values to establish a recovery-oriented culture and guide organizational change (Task VI.A.1: "Promote a recovery-oriented vision within systems"). Option B (articulating their own values) aligns with this, as clearly defining values like empowerment, inclusion, and hope sets the tone for the program’s mission, influencing policies, staff training, and service delivery.

Option A (supporting desired behaviors) is a strategy, not the first step. Option C (eliminating unwanted behaviors) is negative and less visionary. Option D (planning to eliminate barriers) follows vision-setting. The PRA Study Guide highlights value articulation as the foundation for program vision, supporting Option B.