The Do step in the PDCA cycle is the stage where the plan is implemented and executed. It involves carrying out the activities and processes that are defined in the BCMS. It is also the step where communication with key stakeholders is maintained. Communication is a vital element of the BCMS, as it ensures that all relevant parties are informed and involved in the business continuity process. ISO 22301 requires organizations to establish communication procedures that enable timely and effective communication during a disruption. These procedures should include clear communication channels, escalation processes, and guidelines for communication with stakeholders such as customers, suppliers, and regulatory bodies1. Communication and training are also important aspects of the Do step, as they ensure that all stakeholders are involved and aware of the PDCA cycle and their role in it. Provide training and support to help employees understand the process and how they can contribute to it2. The Do step also involves testing and exercising the BCMS to verify its effectiveness and identify areas for improvement. Testing and exercising are essential for validating the assumptions, plans, and procedures of the BCMS and ensuring that they are fit for purpose. They also help to raise awareness and confidence among the staff and stakeholders and demonstrate the organization’s commitment to business continuity3. References: : ISO 22301 Clause 7.4 Communication : The Plan-Do-Check-Act (PDCA) Cycle: A Guide to Continuous Improvement : ISO 22301 Business Continuity Management Made Easy