Which KPI helps evaluate the success of the campaign in driving business outcomes for the Campaign Execution to Opportunity OMBP in Oracle Fusion Cloud CX Marketing?
A.
Pre-campaign Review of Historical Campaign Performance metric for setting success benchmarks.
B.
Average Campaign Cost per Won Opportunity metric for understanding the financial return on investment.
C.
Social Media Engagement metric for adapting content strategies during campaign execution.
D.
Real-time Tracking of the Campaign Reach metric for gauging immediate audience engagement during campaign execution.
The Campaign Execution to Opportunity OMBP aims to turn marketing campaigns into sales opportunities. The KPI that evaluates its success in driving business outcomes isAverage Campaign Cost per Won Opportunity, as it measures financial return on investment (ROI).
Definition:Calculates the cost of the campaign divided by the number of opportunities won, showing cost-efficiency and business impact.
Business Outcome Focus:Links marketing spend to tangible sales results, a critical measure of success.
Option A (Historical Review):Useful for planning, not evaluating outcomes.
Option C (Social Engagement):Tracks engagement, not business results.
Option D (Campaign Reach):Measures exposure, not conversions or ROI.
Oracle Fusion CX Marketing documentation, like "Campaign Management Guides," highlights cost-per-opportunity as a vital KPI for ROI assessment.
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