Mission and vision serve distinct roles in defining an organization’s purpose and aspirations.

Mission:

Defines the organization’s purpose, target audience, and core activities.

Answers: "Who are we, what do we do, and why do we exist?"

Example: “To deliver affordable healthcare services to underserved communities.”

Vision:

Articulates an aspirational future state and the broader impact the organization seeks to achieve.

Answers: "What do we aspire to become and why does it matter?"

Example: “To be the global leader in innovative and inclusive healthcare solutions.”

Why Other Options Are Incorrect:

A: Both mission and vision extend beyond financial targets.

C: Mission and vision are not distinguished solely by timeframe.

D: Both mission and vision address internal and external stakeholders.