To promote staff engagement in a new initiative, it’s crucial to focus on staff perceptions of the benefits of change123. This involves communicating the value and benefits of the new initiative to the staff, and how it will improve their work or the outcomes for patients12. Staff are more likely to engage with a new initiative if they perceive it as beneficial and worthwhile23. This can be achieved through clear communication, education, and providing proof that new practices will be worthwhile3. It’s alsoimportant to create a culture that empowers staff to achieve positive change2.