Scenario: All cloud data must be encrypted at rest and in transit.

Always Encrypted is a feature designed to protect sensitive data stored in specific database columns from access (for example, credit card numbers, national identification numbers, or data on a need to know basis). This includes database administrators or other privileged users who are authorized to access the database to perform management tasks, but have no business need to access the particular data in the encrypted columns. The data is always encrypted, which means the encrypted data is decrypted only for processing by client applications with access to the encryption key.