A proactive engagement configuration is the campaign-level construct used to initiate outbound customer contact under defined business conditions. Dynamics 365 Contact Center supports proactive voice and SMS engagement and provides configuration for audience sourcing, engagement type, dialing mode, routing, pacing, frequency limits, outcomes, and reattempt behavior.

Microsoft describes proactive engagement as the mechanism for initiating outbound communications based on defined conditions and business workflows. It can integrate with Customer Insights - Journeys or other triggering processes and then determine how the outbound interaction should be executed. Administrators create an outbound workstream and configure a proactive engagement to define dialing behavior, operational rules, routing details, and campaign execution.

A queue participates in determining where representative-led work is handled, but it does not represent the overall campaign definition. A routing ruleset determines work routing after classification and is only one element of the processing architecture. Dashboard metrics monitor campaign execution after configuration and therefore do not define how interactions are initiated.

The uploaded AB-250 material identifies proactive engagement as the required campaign structure.

Study Guide reference: Implement channels - > Configure proactive outbound engagement - > Configure proactive engagements, dialing modes, routing, audiences, and outcomes.