UVW, Inc. and Supplier Y have enjoyed a healthy long-term relationship. The two organizations routinely share information and jointly support continuous improvement.
In recent months, UVW and Supplier Y's sales, supply management, and engineering teams have been co-developing a new product that would position them uniquely in their market segment. Price and terms have been agreed upon, and the contract is now in its final stages. However, when UVW's team presents the finalized deal to its senior management, they express displeasure with Supplier Y, and the deal is put on hold until further evaluation.
Which of the following is the MOST likely reason this occurred?
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