IIBA Certification in Business Data Analytics (IIBA - CBDA) CBDA Question # 27 Topic 3 Discussion

IIBA Certification in Business Data Analytics (IIBA - CBDA) CBDA Question # 27 Topic 3 Discussion

CBDA Exam Topic 3 Question 27 Discussion:
Question #: 27
Topic #: 3

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?

After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?


A.

No, there is no value comparing the results of a single branch with results across all

branches


B.

Yes, it builds on the previous question and allows the analyst to identify branch-specific

concerns


C.

No, the question is not valid in this particular scenario


D.

Yes, only for the purpose of ensuring that the manager is aware of the company-wide

reports


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