IIBA Certification in Business Data Analytics (IIBA - CBDA) CBDA Question # 5 Topic 1 Discussion

IIBA Certification in Business Data Analytics (IIBA - CBDA) CBDA Question # 5 Topic 1 Discussion

CBDA Exam Topic 1 Question 5 Discussion:
Question #: 5
Topic #: 1

A pharmaceutical company is conducting research to determine whether a new medicine in development is more successful in reducing the pain associated with rheumatoid arthritis then their current drug in the market. A group of volunteers are selected for the research. One set of participants is provided the existing drug while a second set of participants is given the new drug.Which technique is being applied?


A.

Observational design


B.

Block design


C.

A/B testing


D.

Natural experiment


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