A manager has difficulty motivating staff to improve productivity, despite establishing a lucrative individual reward system. Which of the following is most likely the cause of the difficulty?
A highly collectivist culture values group identity, shared success, cooperation, and team recognition more than individual rewards. If employees are strongly collectivist, a lucrative individual reward system may fail to motivate because it emphasizes personal gain rather than group achievement. High masculinity would generally support competition, achievement, and individual performance rewards, so Option A is less likely. Low uncertainty avoidance relates to tolerance for ambiguity, not primarily reward preference. Low long-term orientation concerns short-term versus long-term focus, not the central motivation problem described. Internal audit functions reviewing incentive systems should consider whether compensation structures align with organizational culture and desired behavior. Therefore, Option C is correct.
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