What kind of strategy would be most effective for an organization to adopt in order to implement a unique advertising campaign for selling identical products across all of its markets?
A globalization strategy focuses on standardizing products and marketing campaigns across all international markets. This ensures consistent branding and messaging, achieving economies of scale while maintaining a uniform customer experience.
Option A (Export strategy) primarily refers to selling domestic products abroad without a significant focus on global marketing.
Option B (Transnational strategy) balances global standardization and local adaptation, but does not emphasize a single advertising approach.
Option C (Multi-domestic strategy) tailors marketing and product offerings to each local market, making it less suitable for a uniform advertising campaign.
Thus, the globalization strategy (Option D) is the best approach for a unique yet standardized advertising campaign across markets.
[Reference: IIA Business Acumen – Global Business Strategies, , , ]
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