International marketing commonly begins with limited exporting because it allows an organization to test foreign demand without making a major commitment to overseas production, subsidiaries, or broad global campaigns. Limited exporting provides market experience, customer feedback, and revenue opportunities while keeping risk and investment relatively low. Standardization may occur later if products and marketing approaches can be applied across countries. Global marketing is a more advanced stage that involves integrated international strategy. Domestic marketing occurs before international expansion but is not itself an international marketing activity. Internal auditors reviewing international expansion should assess whether management has evaluated export controls, customs requirements, foreign exchange exposure, distributor risks, and compliance obligations. Since limited exporting is the typical starting point for international marketing, Option C is correct.
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