Thefirst and most critical stepwhen initiating organizational change is tocommunicate clearly why the change is necessary. This step establishes urgency, aligns understanding, and prepares the organization emotionally and cognitively for transition. The IASP SPP curriculum, aligning with Kotter’s change model, emphasizes that clear communication of the rationale reduces resistance and mobilizes stakeholders toward shared objectives. Other activities like interviews or analyses come after establishing a compelling case for change.【IASP SPP Study Guide - Change Management】【Kotter, Leading Change】