First-party web tracking is difficult to prevent because:
The available tools to block tracking would break most sites’ functionality (Option A): Many web applications rely on first-party cookies for essential functions like user authentication, session management, and personalization. Blocking these cookies can render websites unusable.
Option B is incorrect because consumer preference for targeted advertising does not impact the technical difficulty of blocking first-party tracking.Option C is incorrect as regulatory frameworks are increasingly addressing web tracking.Option D is incorrect because most browsers do offer mechanisms to block tracking, although they are more effective against third-party tracking.
References:
IAPP Information Privacy Technologist (CIPT) training materials
“Privacy Engineering: A Data Flow and Ontological Approach” by IAPP
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