Downward communication refers to information flow from higher levels of management to lower levels in an organization, such as instructions, policies, or announcements.
Why Bulletin Announcement is Correct:
A bulletin announcement is a direct example of downward communication, where information is passed from management to employees.
Eliminating Incorrect Options:
A. Satisfaction survey: Reflects upward communication (feedback from employees).
B. Grievance procedure: Typically an upward or lateral communication process.
C. Suggestion box: Represents upward communication (employee suggestions).
International HR References:
SHRM Organizational Communication Resources: Highlights downward communication tools such as announcements.
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