Interviews are a user-oriented design technique that allows the systems analyst to spend a great deal of time with the users, understanding their needs, preferences, expectations, and problems. Interviews can be structured, semi-structured, or unstructured, depending on the level of flexibility and depth required. Interviews can provide rich and detailed insights into the users’ context, goals, tasks, and pain points, as well as their feedback and suggestions for improvement. Interviews can also help to establish rapport and trust between the systems analyst and the users, which can facilitate the design process and user acceptance. References: User-Centered Design Basics | Usability.gov, User-centered design: Definition, examples, and tips