Liquid alternatives may offer retail investors access to hedge-fund-like strategies such as short selling, leverage, derivatives, market-neutral approaches, or alternative sources of return. However, these strategies are more complex and are generally better suited to investors with a longer time horizon, appropriate risk tolerance, and a clear understanding of portfolio diversification. A short-term time horizon makes liquid alternatives unsuitable because strategy results may require a full market cycle to become effective, and short-term volatility can be difficult to manage. Being focused on specific outcomes may actually support the use of liquid alternatives. A good understanding of portfolio theory is also a positive suitability factor. Short-term liquidity needs matter, but the clearest unsuitability factor here is a short-term time horizon.