Comprehensive and Detailed Explanation From Exact Extract:
A rational investor seeks to maximize return for a given level of risk or minimize risk for a given level of return. The feedback from the document states:
"Given a choice between two investments with the same amount of risk, a rational investor would always take the security with the higher return. Given two investments with the same expected return, the investor would always choose the security with the lower risk. Investors are risk averse, but not all to the same degree. Each investor has a different risk profile."
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