A key pillar in Cisco's IoT strategy is to "differentiate with security." Cisco emphasizes the importance of integrating advanced security features into their IoT solutions to provide a distinct advantage over competitors. This approach not only ensures the protection of networked devices and data but also positions Cisco as a leader in secure IoT deployments. By prioritizing security, Cisco aims to address the significant concerns businesses have regarding the vulnerability of IoT systems.

References:This answer reflects Cisco's strategic emphasis on enhancing the security capabilities of their IoT offerings, as outlined in their IoT and security documentation.