The following five companies are dealing with the challenge of managing a product portfolio, catering to diverse customer segments across international territories. Each company manager is tasked with prioritizing specificfocus areasand allocatingresourcesto overcome challenges.

Company A: A grocery store chain frequently offers special promotions and discounts,significantly affecting ordering patterns. Thesevolatile pricesmake it challenging to maintain aconsistent revenue stream.

Company B: A growinge-commercebusiness experiencing increasedshipping costsdue to the rapid expansion of product offerings and customer base. To maintain profitability, they need toreduce costs.

Company C: Acustom-made furniture manufacturerfacingorder processing delays, leading tolonger lead timesandincreased customer complaints.

Company D: Amanufacturer of high-demand electronic gadgetsexperiencing demandexceeding supply, requiring order rationing. Customers are frustrated due toerrors in the rationing systemand have attempted togame the system.

Company E: Aglobal electronics manufacturerstruggling to manage itscomplex supply chainacross multiple regions. The company needs to leveragetechnologyto improve efficiency and reduce operational costs.

Q: For Company B, what should be the focus area analyzed by the company manager?

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