One criticism of the UN Global Compact is that some organisations join without making real ethical improvements, using it for legitimacy instead. What is this known as?
The L5M5 study guide (p.258) explains that blue washing refers to organisations associating with the UN Global Compact to appear legitimate while failing to implement its principles. The term comes from the blue colour of the UN flag. In contrast, greenwashing (A) is when companies exaggerate their environmental credentials. Blue washing is a reputational risk because it undermines genuine CSR initiatives and public trust. Procurement professionals must ensure that CSR commitments are backed by verifiable actions rather than symbolic gestures.
???? Reference: Managing Ethical Procurement and Supply (L5M5) Study Guide, p.258
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