This statement is false because contemporary consumers are increasingly concerned about the origins of their food and clothing, as well as the broader environmental and social impacts. The CIPS L3M6 module highlights that awareness of issues like deforestation (e.g., for cotton or palm oil), carbon emissions from transport, and ethical labour practices has grown. Consumers now demand transparency—e.g., through ecolabels or supply chain traceability—reflecting a shift from indifference to active interest. This pressures organizations to adopt sustainable procurement practices, such as sourcing from ethical suppliers or reducing environmental footprints, to meet these expectations. The rise of movements like “slow fashion” and “farm-to-table” further contradicts the notion of disinterest, making this a key driver in LO2’s environmental focus.