You have received the following email:

From: Matt Spot, Finance Director

To: Financial Manager

Subject: new menu

Hello

As a first stage in its development plans the Board have decided that Pizzatime must develop a new menu that uses top quality ingredients. The menu will include many more healthy and lower calorie options. This project has been given a high priority and we need to start researching and planning the new menu straight away.

I am considering organising some big data research to give us greater insight into our customers' requirements. For example, it would help us find out how important fresh ingredients, the use of local produce and fewer processed meat products are to our customers. I realise that many customers are trying to lose weight and it would also be interesting to know what type of weight loss programmes they are using and what foods are permitted under each one.

I need your help on this one. Please email me your thoughts on the following:

Firstly, what sources of competitor and customer analysis should we use when drawing up a new menu? Please include the possibility of using big data and look at other useful sources of information.

Secondly, what are the downside risks to Pizzatime of introducing a new menu and are they worth taking?

Matt