While professional technologists operate in a competitive free market and are allowed to offer competitive pricing strategies, the ASET Code of Ethics mandates that members must provide competent, high-quality service that protects the public. Engaging in "fee cutting" or "lowballing" to win a contract becomes a severe ethical violation when the fee is reduced to such an extent that the professional can no longer afford to allocate the necessary time, resources, or qualified personnel to complete the work safely and up to industry standards. If a member slashes their budget and subsequently rushes designs, skips crucial testing phases, or relies on unqualified staff to maintain their profit margin, they are directly endangering the public and failing in their professional duty. Putting service above financial gain is highly ethical, and refusing to provide an unrealistically low estimate is an example of professional integrity. Therefore, cutting fees to a point that directly results in incompetent or unsafe service is the clear unethical action.