To improve the performance of the website with long loading times, leveraging Amazon CloudFront for caching static content and implementing EC2 Auto Scaling are effective strategies.

Add Amazon CloudFront Caching:

Navigate to the CloudFront console and create a new distribution.

For the origin, specify the S3 bucket where the static content is stored.

Configure caching settings to ensure that static content is cached at edge locations for faster delivery to end users.

Update the DNS settings in Amazon Route 53 to point to the CloudFront distribution for static content.

Implement EC2 Auto Scaling:

Go to the EC2 console and create a new launch configuration or launch template for the web servers.

Set up an Auto Scaling group using the launch configuration/template.

Configure the Auto Scaling group to use health checks, and specify the desired, minimum, and maximum number of instances.

Define scaling policies to add or remove instances based on CPU utilization or other metrics.

Distribute instances across multiple Availability Zones for high availability.

Amazon CloudFront Developer Guide

Amazon EC2 Auto Scaling