To optimize the routing of requests to the application for users in different geographic locations, use Amazon Route 53's latency-based routing:

Latency Routing Policy: Modify the Route 53 DNS settings for app.anycompany.com by changing the routing policy to latency. This policy routes user requests to the server that has the lowest latency relative to the user's location.

Configure Latency Records: Create latency records for each ALB—one for the ALB in us-west-2 and another for the new ALB in ap-southeast-2. Route 53 will automatically direct traffic to the endpoint that provides the lowest latency connection to the user.

Seamless User Experience: By using latency routing, the URL remains the same (app.anycompany.com), but the backend service location varies based on which endpoint is likely to respond the fastest. This setup provides a seamless experience for users, reducing latency without requiring any changes to how they access the application.

This method leverages Route 53's advanced DNS capabilities to ensure optimal performance and user experience by dynamically routing traffic based on geographic latency considerations.