Amazon Personalize is a fully managed machine learning service that makes it easy for developers to create personalized user experiences at scale. It uses the same recommender system technology that Amazon uses to create its own personalized recommendations. Amazon Personalize provides several pre-built recipes that can be used to train models for different use cases. The USER_PERSONALIZATION recipe is designed to provide personalized recommendations for existing users based on their past interactions with items. The PERSONALIZED_RANKING recipe is designed to re-rank a list of items for a user based on their preferences. The USER_PERSONALIZATION recipe is more suitable for this use case because it can generate recommendations for each user without requiring a list of candidate items. To filter out the items that the user previously purchased, a real-time filter can be created and applied to the campaign. A real-time filter is a dynamic filter that uses the latest interaction data to exclude items from the recommendations. By using Amazon Personalize, the development effort is minimized because it handles the data processing, model training, and deployment automatically. The web application can use the GetRecommendations API operation to get the real-time recommendations from the campaign. References:

Amazon Personalize

What is Amazon Personalize?

USER_PERSONALIZATION recipe

PERSONALIZED_RANKING recipe

Filtering recommendations

GetRecommendations API operation