To determine customer sentiments based on written customer reviews, the company can use Amazon Comprehend and Amazon Bedrock.

Amazon Comprehend:

A natural language processing (NLP) service that uses machine learning to uncover insights and relationships in text.

Can analyze customer reviews to detect sentiments (positive, negative, neutral, or mixed) automatically.

Amazon Bedrock:

Provides access to foundational models (FMs) from multiple AI companies for tasks such as text generation, summarization, and sentiment analysis.

The company can use a pre-trained sentiment analysis model available on Amazon Bedrock for processing customer reviews.

Why Other Options are Incorrect:

A. Amazon Lex: Used for building conversational interfaces like chatbots, not for sentiment analysis.

C. Amazon Polly: Converts text to speech; it doesn't analyze sentiment.

E. Amazon Rekognition: Analyzes images and videos, not text.