A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did not open the initial email.
What are the workflow activities needed to do this?
To set up a workflow that sends a follow-up email to recipients who did not open the initial email, the following steps are necessary: First, a Query activity to identify the recipients, followed by the initial Email1 activity. After the first email is sent, a Wait activity delays the workflow for two hours. Next, an Enrichment activity is used to determine which recipients did not open the Email1, likely by checking open status from the tracking logs. Finally, the second email (Email2) is sent to those unresponsive recipients, and the workflow ends. The Enrichment activity is essential here as it helps to refine the target segment based on the behavior (email opens) related to the first email.References:The process is based on common email marketing practices and the use of workflows in marketing automation platforms like Adobe Campaign Classic, where Wait and Enrichment activities are standard components for managing time-based actions and recipient behavior.
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