According to Adobe Campaign Classic Business Practitioner objectives, a campaign manager would review a delivery audit for the following reasons:
To find out how many recipients were excluded, which is one of the typology rules1.
To see if typology rules were applied, which is another reason1.
Therefore, options A and B are the correct answers.
The delivery audit report provides detailed information about the delivery, including the total number of opens and clicks2. However, it does not provide information about the total number of opens and clicks for a specific recipient.
A campaign manager would not review a delivery audit to find out if the delivery is blocked on a particular operating system3.
A delivery audit in Adobe Campaign includes an analysis of various parameters related to the delivery process. Campaign managers review delivery audits primarily to understand if and why recipients were excluded, which could be due to typology rules, quarantines, or other exclusion factors. Additionally, checking if typology rules were applied is crucial to ensuring that the campaign adhered to the business rules and regulations set forth for communication (e.g., frequency capping, content filtering). Typology rules are a set of conditions that govern the execution of a campaign to maintain quality and compliance. Understanding both of these aspects is essential for evaluating the effectiveness of the targeting strategy and the compliance of the delivery with campaign standards.References:The functions and benefits of a delivery audit are part of the standard features in campaign management systems, and the importance of typology rules in campaign execution is a basic principle in such systems.
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