In Adobe Analytics, thedigitalDataobject is used to pass data to the Analytics server. ThedigitalDataobject is a JavaScript object that contains a number of properties and methods that can be used to populate data for Analytics tracking.

In this case, the developer needs to track page views on the retail website and populate the page name for each web page. ThedigitalData.page.pageNameproperty can be used to accomplish this. ThedigitalData.pageobject is used to pass data about the current web page to Analytics, and thepageNameproperty is used to specify the name of the current web page.

For example, the following code can be used to set thedigitalData.page.pageNameproperty to the name of the current web page:

digitalData.page.pageName = "Home Page";

This will set thepageNameproperty of thedigitalData.pageobject to "Home Page", which will be sent to the Analytics server along with other data about the current web page.