Overview of the Issue: The hourly unique visitor report being 3 hours behind indicates a delay in data processing within Adobe Analytics.
Potential Causes: The delay could be due to several factors such as increased data volume, server performance issues, or unexpected traffic spikes.
Explanation:
Increased unique variable values: This could slow down processing, but it typically affects data collection rather than causing such a significant delay.
Increased number of users running reports: This might slow down the user interface and report generation, but not data processing itself.
New variables enabled for report suite: This usually affects the data collection stage and can cause delays but would not typically result in a consistent 3-hour lag.
An unexpected traffic spike: A sudden increase in traffic can overload data processing servers, causing delays in reporting as the system tries to catch up with the increased data volume.
Verification: According to Adobe's documentation, data processing delays are often caused by unexpected traffic spikes that increase the volume of data beyond typical processing capacity (Adobe Analytics Documentation).
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